Kiddren Ouch Butter is great to apply as soon as kids get a minor bump or ouch to prevent or lessen bruising or inflammation and provide comfort. Ouch butter should not be applied to broken skin. Consult a professional for serious injuries. Kiddren ouch butter is only for minor bumps. Ouch Butter may prevent or lessen the chances of bruising but is not for treatment and results are not guaranteed. Apply desired amount after a minor bump or ouch to the affected area to mitigate the chances of bruising and bumps.