Kiddren Shampoo gently cleanses the hair without stripping the hair or damaging the hair. Our gentle formula can be used daily. Kiddren shampoo is sulfate free and paraben free. Shea butter, Cocoa butter and Grape seed oils soften the hair and support the natural balance of oils needed to moisturize and hydrate the hair. Apple extract, Aloe Vera, Vitamin E and Vitamin B5 (Panthenol) provide nutrients and vitamins for healthy hair. Cleanse and hydrate by working shampoo into wet hair to form a fragrant, rich lather. Rinse and follow with conditioner.